Maggiano's Little Italy(R) Reinvents the Leftover
Pastas eligible for the promotion include Mom's Lasagna, Rigatoni "D" , Baked Ziti & Sausage, Chicken Pesto Linguine, Four Cheese Ravioli, Spaghetti with Meat Sauce, and Gnocchi with Tomato Vodka Sauce.
"This is a great opportunity for our guests to come in and try something new or enjoy one of their favorites. For us, it's an opportunity to showcase seven of our famous pasta dishes, specially created for our guests," says Executive Chef Keith Brunell. Brunell should know, as he worked with his brand's chefs -- Maggiano's has one at every location -- to perfect the recipes, including the brand's famous Mom's Lasagna.
The promotion is a first for Maggiano's, an upscale casual chain serving
Italian-American recipes made-from-scratch in our kitchens. "
"Some say the recession is causing a new generation of Americans to eat a
dish they've never eaten before: the leftover. '
Results from test markets showed a positive impact for the brand, with new guests trying Maggiano's and giving high marks for great food.
The promotion is available for dine-in only and will be advertised via
direct mail, and creative communication channels such as Twitter and
About Maggiano's Little Italy
Maggiano's Little Italy specializes in Italian-American cuisine served in
a warm and friendly atmosphere. Maggiano's menu features both classic and
contemporary recipes - authentic pastas, signature salads, prime steaks, fresh
seafood, regular chef specials and specialty desserts. Maggiano's 44 locations
nationwide offer lunch or dinner, carryout service and banquet spaces for
special occasions. Maggiano's is one of three restaurant brands in the
SOURCE Maggiano's Little Italy