ATLANTA (March 11, 2011) – Coca-Cola® Zero, the Official Fan Refreshment of the NCAA, is sharing the magic of NCAA March Madness with the launch of the Coke Zero™ NCAA® Bracket Challenge at Chili’s. NCAA merchandise, LG electronics and two grand-prize packages to the 2012 NCAA’s Men’s Final Four in New Orleans are ready for the taking for some lucky Chili’s fans who build their brackets online at www.cokezerobracket.com or text “PLAY” to 76060. The sweepstakes runs through Monday, April 4.

Along with daily instant win prizes such as free Coca-Cola beverages, Chili’s appetizers and NCAA T-shirts and basketballs, contest entrants have several opportunities to win big, thanks to Coke Zero. Each round of the tournament offers its own suite of prizes.

Both grand prize Final Four packages include a trip to New Orleans for two (2) including tickets to the 2012 Final Four games. Winner accommodations include round-trip air transportation and four days/three nights at one of The Big Easy’s top hotels. Bracket building officially begins on Selection Sunday®, March 13, but the earlier players register and get in the game, the more chances they have to win. 

A complete listing of Coke Zero NCAA Bracket Challenge prizes includes:

• Early Bird entry sweepstake (Register by March 12)—$10 Chili’s gift cards, LG 42” LED TV, trip and tickets to the 2012 NCAA Final Four in New Orleans for two (2)
• Rounds 1 and 2 Sweepstakes (Register by March 17)—$50 and $25 Chili’s gift cards
• Rounds 3 and 4 (Sweet Sixteen and Elite Eight) Sweepstakes (Register by March 24)—$75 Chili’s gift cards, LG Blu-Ray players
• Final Four (Register by April 2) — LG 42” LED TV, free Chili’s food for a year, trip and tickets to the 2012 NCAA Final Four in New Orleans for two (2)

Information on the contest can be found at participating Chili’s locations or by visiting the official Coke Zero NCAA Bracket Challenge at Chili’s website at www.cokezerobracket.com.

ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, POWERADE®, Minute Maid® and Georgia Coffee®. Globally, The Coca-Cola Company is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates. For more information about The Coca-Cola Company, please visit the Web site at www.thecoca-colacompany.com.
ABOUT CHILI'S GRILL & BAR
Chili's Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili's offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at more than 1,500 locations in 31 countries and two territories. Brinker's wholly-owned restaurant brands include Chili's® Grill & Bar and Maggiano's Little Italy®. Brinker also holds a minority investment in Romano's Macaroni Grill®. Follow news about Chili's on Facebook at www.facebook.com/chilis, @Chilis on Twitter and on YouTube at www.youtube.com/chilis. For additional information, please visit www.chilis.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Enterprise, The Hartford, Infiniti, LG, Lowe’s, Planters, Reese’s, Unilever and UPS.

NCAA, Final Four, Selection Sunday and March Madness are licensed by or trademarks of the National Collegiate Athletic Association.

Contact:  
Kirsten Witt
Coca-Cola Refreshments
(404) 676-0314
kiwitt@na.ko.com

Stacey Sullivan
Chili’s Grill & Bar
Media Hotline: (800) 775-7290
stacey.sullivan@brinker.com