It's Hip to be 'Square' With Chili's on Foursquare
DALLAS, July 26, 2010 /PRNewswire via COMTEX/ --
Whether a 'newbie' or a 'mayor,' Chili's(R) Grill & Bar is giving something to everyone checking in at its restaurants on Foursquare, a location-based social media platform for smartphones. At participating locations nationwide for a limited time only, Foursquare subscribers who check in at Chili's will receive a free order of chips and house-made salsa.
"With more than two million users and counting, Foursquare has given us a simple way to engage our tech-savvy brand fans," said Nicole Cochran, marketing director for Chili's Grill & Bar. "As social media trends continue to change the landscape of how we interact, Foursquare gives us an opportunity to connect with our guests while offering them this appetizer on the house."
Chili's is setting the trend as the first national casual dining chain to offer a free item with every check-in on Foursquare, regardless if someone is a first-time or experienced user of the social networking application. To unlock Chili's chips and salsa offer with a coupon for instant redemption, guests simply check-in on Foursquare at participating Chili's locations. Participating locations will be demarcated on Foursquare with a "special offer" flag whenever a guest is within 200 yards of the restaurant.
About Chili's Grill & Bar
Chili's Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili's offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at 1,499 locations in 30 countries and two territories. Brinker's wholly-owned restaurant brands include Chili's(R) Grill & Bar, and Maggiano's Little Italy(R). Brinker also holds a minority investment in Romano's Macaroni Grill(R). Follow news about Chili's on Facebook at www.facebook.com/chilis, @Chilis on Twitter and on YouTube at www.youtube.com/chilis. For additional information, please visit www.chilis.com.
SOURCE Chili's Grill & Bar