On The Border Announces Plans to Develop Restaurants in the Northwest U.S.
DALLAS, April 3 /PRNewswire-FirstCall/ -- Brinker International, Inc. (NYSE: EAT) announced it has signed an agreement with Shoot The Moon, LLC, to develop five On The Border Mexican Grill & Cantina(R) restaurants primarily in Utah, Montana and Southern Idaho. As part of the deal, Shoot The Moon also purchased the existing On The Border restaurant in Boise, Idaho.
The development agreement is part of the Brinker strategy to expand domestic and international franchise ownership of its brands from 20 percent to approximately 30 percent within the current calendar year.
This is the second agreement in 12 months between Shoot The Moon and Brinker. In May 2006, the two parties agreed on a deal for Shoot The Moon to acquire and develop multiple Chili's Grill & Bar(R) and Romano's Macaroni Grill(R) restaurants in the Northwest. Shoot The Moon is now the first domestic franchisee to sign an agreement for three Brinker brands.
We are pleased to expand the relationship between Brinker and Shoot The Moon, said Dave Orenstein, President of On The Border. This agreement is particularly exciting because it allows us to extend our brand into the Northwest U.S., bringing the On The Border experience to a new base of customers.
On The Border Mexican Grill & Cantina (http://www.ontheborder.com) is the largest casual Mexican restaurant chain in the United States, with 144 locations in 32 states. On The Border celebrates traditional Mexican dishes with a twist, served in vibrant decor and featuring lively music. On The Border is part of Dallas-based Brinker International (NYSE: EAT). Other Brinker restaurant brands include Chili's Grill & Bar, Romano's Macaroni Grill and Maggiano's Little Italy.
SOURCE Brinker International, Inc. -0- 04/03/2007 /CONTACT: Tony Schembri of Brinker International, Inc., +1-972-770-8722/ /Web site: http://www.brinker.com http://www.ontheborder.com / (EAT) CO: Brinker International, Inc.; Shoot The Moon, LLC ST: Texas, Utah, Montana, Idaho IN: FOD RST SU: CC-CT -- DATU022 -- 7312 04/03/2007 11:00 EDT http://www.prnewswire.com