Chili's Launches 'It All Starts with a Marg' Campaign featuring Jenna Fischer, Angela Kinsey and New, Premium Margaritas
These workplace and real-life besties return to Chili's in a new partnership to highlight the good times had over Chili's Margs
"I've had many exciting nights at Chili's…both fictionally and in real life," said
Chili's is a top seller of margaritas – with more than 22 million sold last year – and has been perfecting the art of the margarita for nearly 30 years. To coincide with this campaign, Chili's is introducing four new premium margaritas including the Casamigos 'Rita, Skinny 'Rita, Henny 'Rita and Sangria 'Rita, all available now at restaurants nationwide.
"One of the favorite memories from working on set with Jenna were our daily BFF lunches," added
In the ad spot, Jenna and Angela sip margaritas at Chili's while debating all the fun that a Chili's Marg can start, whether it's a birthday Marg, a weekend Marg, a lazy Marg or a vacation Marg. No matter the occasion, Chili's has the perfect margarita for every Guest this summer.
"We are thrilled to launch our new line of margaritas in partnership with Jenna and Angela, who truly understand what it means when we say, 'It All Starts with a Marg,'" said Chili's Chief Marketing Officer
Chili's also rolled out new menu items and twists on crowd favorites that pair perfectly with the new and classic margarita selection.
- Chili's craveable, dippable Chicken Crispers® are now available in four, five and six count combos. The updated meal now comes with NEW White Cheddar Mac & Cheese, a side of fries, Chili's house-made ranch and choice of two sauces. Do not forget to give the Crispy Honey-Chipotle Crispers® a try for some sweet-heat, tender deliciousness.
- Two new dipping sauces: Building on Chili's mild to hot variety,
Buffalo Ranch– cool with a kick – and Sweet Chili Zing – spicy-sweet and zesty – join the lineup of Honey Mustard, House BBQ and Buffalo sauce.
- Chili's #1 selling burger just got bigger and better. Try the NEW Double OldTimer® with Cheese with two juicy beef patties, cheddar cheese, pickles, lettuce, tomato, red onion and mustard. Or try the NEW Ultimate Cajun Pasta, which includes grilled chicken and shrimp.
Chili's believes summer starts with a Marg. Head to your nearest Chili's location and friendly ChiliHeads will be ready to serve up a meal with unbeatable value and a mouthwatering Marg. Must be 21+ to purchase or consume alcohol.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of
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